Jessica Simpson talks about her Sexy Lingerie Line

As we announced earlier this summer, Jessica Simpson will be adding lingerie to her style empire — and she’s talking with WWD.com about the new collection, which has just launched for the trade industry at the Vandale showrooms in Manhattan.

“My intimates are feminine and sweet with a hint of fun,” she tells the paper. And her jump to lingerie was born out of a genuine passion for the stuff, “I love lingerie. What girl doesn’t?” she asks rhetorically. “My lingerie reflects the way I’m feeling when I wake up and helps me set the tone for my day.” As any buxom woman knows, however, finding gorgeous designs to set that tone can be tricky. “It is important to me personally…to be able to wear my own line,” she says.

“Vandale is developing a great collection of feminine, sexy, regular and full-figured bras which are going to be amazing. We are also working on a sleepwear collection that I know I will live in. We have focused on using really soft fabrics that feel good against your skin. The whole line centers around great basics for every day that are comfortable and fit your body. We spent a lot of time on the details. I really wanted to make this line special.”

Her favorite creations? “I love the seersucker group because it is just classic and so adorable. We also have a beautiful print group that was inspired by Morocco. It is both exotic and feminine at the same time. We also created a denim and floral set that is flirty and fun,” she says.

Source: People.com