Jess brings happiness with swim wear

Jessica Simpson is adamant the range of beachwear she has designed will bring happiness to the public. The star launched her swimsuit collection during Mercedes-Benz Fashion Week in Miami, Florida on Saturday and believes her bathing suits will inspire the wearer to have fun. She tells MTV.com, “There’s always fun in a bathing suit. And you know that when people are buying a bathing suit, they’re buying it because they want to go do something to enjoy themselves, and that’s kind of where I’m at in my life.” Simpson hopes her bathing suits will help women shed their body inhibitions - and admits she suffers from cellulite and “fat rolls”. She explains, “(I’m) not afraid to celebrate a woman’s body. I do want to inspire people to fall in love with their body and be confident in who they are. I mean, I’ll show you that I have fat rolls. I have cellulite here and there, but I just want people to know that I’m a real person.”